"A lot of people talk about the benefit of PR and of the importance of appearing as a guest on media shows and podcasts. But how do you transform your appearance from a one-time, flash-in-the-pan event to valuable content that you can use … reuse … and use again to raise your authority? Stephanie Calahan -- in all her brilliance -- has come up with the ultimate guide to using and reusing your guest appearance speaking content. Indeed, it is so rich with knowledge that you are going to want to post it right next to your screen so you can refer to it every day of your digital life … I wish I had thought of this – but to be honest I don’t think I could have. I have done PR nearly all my professional life, but this guide makes me wish I could go back and redo it all – because it would have carried about 100 times the punch if I’d done my prep and my follow-up the Steph Calahan way. Don’t miss this one! It is truly gold."
Chris Heine – Ideas + Logic